Work of Quinn Fuca | Advertising Campaign ★ Art Direction
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Advertising Campaign ★ Art Direction

The “Resortist” idea was realized to differentiate Mandalay Bay from similar resorts, who appeal to the “tourists”—your average Vegas traffic. The playful word is built on simple positioning that gets quickly noticed for immediate circulations. The art direction focuses on an unpretentious chic aspect of people who enjoy life in the most casual manner without losing their touch of sophistication.

Disciplines: Art Direction, Branding, Concept, Design, Digital, Print

CD: Scott McDonald

ACD: Q Gourki

AD: Quinn Fuca

CW: Andrea Drever

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Date

May 15, 2013

Category

Art Direction

Tags
Art Direction, Branding, Concept, Print