I was in charge of creating RP& (a former RPA sister agency that dedicated it’s advertising effort solely for the Acura account) for its brand identity and various communication materials. The RP&’s unique logotype treatment is an abbreviation of the legacy of RPA’s former CEOs, Gerry Rubin and Larry Postaer. The ampersand symbolizes the agency and all of her Associates. Here I have chosen ‘The Gallery’ poster series to demonstrate the RP& branding in application.
Disciplines: Art Direction, Branding