“Bruin Future” is a campaign designed to scout potential undergrad students during their high school years.
To keep these future candidates engaged and maintain a strong relationship the Admissions Office of UCLA generates monthly emails with updates, leading prospects to a hub that provides everything a Future Bruin needs to know prior applying. Furthermore, an annual event that takes place during graduation season is invited to those who are qualified (and interested) as Bruins attendees; with tours and shows hosted on campus. A wide-range of take-home goodies were produced to maintain aspirations for prospects’ academic excellence.
Disciplines: Art Direction, Concept, Design, Digital, Print