Comparative / Competitive analysis:
Identifying crucial features and creating an MVP for later of the UX process we were able to look at our concept and come up with a gameplan based on the bird’s eye view of maps apps evaluations.
Research summary via online survey and one-on-one interviews: For the ones that do, citizens of L.A. take the Metro because they live in the city and do not want to deal with traffic. That said, many shun away and don’t use the GoMetro app because something like Google Maps proven to be more reliable. About 75% of the surveyed people said they’ve never used the app, coincidentally, it is also about 75% that do not use the public transit.
Concept mapping + User flow + Wire sketches… Basically whiteboards everywhere!
Target audience with transit app utility analysis
Features prioritization / Design styleguide
Digital TAP card promo / Add funds onboarding
We experimented with using acetate paper cut-outs to for our low-fi paper prototype. Due to the complexity of our app features by having group discussions on usability test among the UI elements we were able to arrange the interface that makes the most sense to our users.
An anatomy of a basic flow on how the redesigned app transitions from one segment to the next. Easy-to-learn layout using just left/ right gates to reveal administrative versus transit features in addition to the pull-up menu that’s interactive en route.
CD: Julian Scaff
ACD: Taylor Ferrari
UX: Quinn Fuca / Desiree Sisneros / Jonathan Narvaez
February 15, 2009