User research—qualitative data collection from various social media platforms. Pinpointing the cultural influence Sasha and John Digweed have made over the years of their careers.
User Persona: Span across three decades, each persona’s perspective and experience offer unique insights as to why they follow the legendary duo.
Initial concept for social circulation and digital engagement
Sketched mobile version of #SashaDigweedb2b2b —with remixed Delta Heavy documentary footage the gate here prompts each visitor to quickly sign the petition with exclusive DJ mixes and cinemagraphs gallery hosted on Instagram. The idea here is to promote high shareability amongst fans worldwide.
A series of DJs’ mixes are one way to showcase the Sasha & Digweed worldwide followings. The requirement for a tribute mix is simple: incorporate all 7 tracks from the spec sheet below—the selected tracks are meaningful to this campaign because they have been played by both Sasha and John, together and separately. The current sets were recorded in Australia, Ireland, Taiwan and the United States. More exclusives TBA.
CD / UX: Quinn Fuca
PR: Obi Figueroa
Artists: Aaron McLeod / David Ormonde / Mr. Simple / Ivan James
March 1, 2010
Art Direction, UX, Visual